Moo Printing is a showcase for a successful brand

Maybe I should start with the sheer fascination I have always had with office products. Growing up I loved the time of the year when we went shopping for schools supplies, the fresh pads of paper, the modern styled pens, everything new and ready for my mind to create.

When I was a junior in high school I spent a semester abroad in England. And here is the thing about going to school in England, I got to buy school supplies in England, and well, simply put… they ROCK! Maybe its the original A4 paper size, or the way that their pens seem so refined. But every single thing about the school supply shopping experience, totally outweighed my arriving at school each day looking like I had just stepped out of the shower drenched from my walk there. I coveted them and when I returned to the States I made sure to bring a bit of a stockpile with me. Ever since then I have scanned small stationary shops here and there with hopes of finding some of those long lost treasures.

So you can imagine my THRILL when I was reading through The Week; we must pause for a moment, as it must be said, this magazine is HANDS DOWN the best weekly out there, all the info you need from the news around the world, from wait for it… the week. I digress, so I am reading through the week and I see toward the back where they suggest up and coming services a company called Moo.com.

full size business cards displayed in their awesome case

Moo is the BRILLIANT printing house that started in where else, England and recently brought their proper printing style to the States.

But its not only their BETTER THAN ANYONE ELSE printing quality (they print on 16 point paper and all images are beautifully coated and every person that gets one raves about them), its also their amazing customer service that keeps me coming back for more and referring them any chance I get. Moo is the Zappos brand of printing. From a brand perspective they know how to keep their customers happy and referring. Check out an example of their consistent follow-up emails from Little Moo, the tireless print robot:

“Hello
I’m Little MOO – the bit of software that will be managing your order
with us. It will shortly be sent to Big MOO, our print machine who will
print it for you in the next few days. I’ll let you know when it’s done
and on its way to you.”

And what if there is an issue with your order? Have no fear because Little Moo is here! After ordering a batch of mini cards and receiving confirmation that they were about to be shipped, I got this email:

“Hello Little MOO here again – the bit of software that manages your order with us. We spotted a problem with your order, and because we want to it to be perfect, we’re sending it back to Big MOO to get printed again. We’ll put it at the front of the line, but there will be slight delay before you receive it. Sorry about that.”

But they still send along the box they felt was incorrect so you still get all the ones that may be even a bit imperfect, as seen here:

mini cards for photography business

Moo has the option for uploading up to 100 different images on to the back of either their mini business cards or their full size business cards. I ordered these for my photography business and people love collecting them! AND they come in these awesome boxes that you can totally keep them in for display with “mine” and “yours” tabs to make sure you can keep your favs.

mini cards for client that wanted cloud variety, uploaded via flickr

During a time when companies are cutting back on their marketing and customer service efforts, Moo consistently goes above and beyond. With more and more brands disappointing rather than inspiring, Moo is a brand I am happy to support for everything from their quality of printing, to their customer service, to their effective tireless print robot.

Go Little Moo!

all images jordan benshea photography