The Eclectic Mind » Social Media http://theeclecticmind.com digital space for brand development + social media + photography + food + etc. Tue, 25 Jan 2011 01:14:37 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Staying Fluid Through Social Media http://theeclecticmind.com/staying-fluid-through-social-media/ http://theeclecticmind.com/staying-fluid-through-social-media/#comments Mon, 10 Jan 2011 20:48:38 +0000 jordan http://theeclecticmind.com/?p=693

This social media revolution teaches us everyday the importance of being adaptable. From the ever-changing Facebook parameters, to the sponsored tweets on Twitter, one thing with social media is clear… you need to be fluid. You need to be able to respond on a moments notice. If you have a customer compliant you need to provide an answer, if you have a contest you need to make sure the word is being spread.

In a lot ways I am finding that social media is like life, always changing. The more capable you are to deal with the changes, to be prepared for what might be right around the corner, the better you will fair. As the old proverb goes “walk through life prepared for the best, the worst, and nothing at all.” Always be prepared.

So my question is this, how do you stay fluid through social media? What tools and resources do you use to make sure you are on the top of your game whatever may come your way?

]]> http://theeclecticmind.com/staying-fluid-through-social-media/feed/ 0 Facebook Changes the “Face” of Email http://theeclecticmind.com/facebook-changes-the-face-of-email/ http://theeclecticmind.com/facebook-changes-the-face-of-email/#comments Thu, 18 Nov 2010 17:26:21 +0000 jordan http://theeclecticmind.com/?p=602 Post image for Facebook Changes the “Face” of Email

Image from New York Times Digital

Facebook is continuously forging new ground in ways we have yet to only dream as a desire. Enter Monday November 15, 2010,  Facebook announces a new messaging system and suddenly Gmail seems like the dinosaur. The Social Revolution has taken an astronomic leap with this announcement and one which we will only begin to understand over the next several months as the power of this capability comes to light.

Below Mark Zuckerberg is interviewed by Tim O’Reilly and John Battelle about his new messaging system and the state of Facebook from the Web 2.0 Summit 2010 on November 17, 2010. Now first off this video is over an hour long, but if you let it run in the background as you go about your work day I think you will find some of the comments revealed speak volumes about the fearless 500+ million friends leader.

Here are some questions I found myself asking as I watched:

What does “move fast” and “be bold” mean to you?

Do you like being put into groups?

Do you feel that Facebook asks for permission or forgiveness?

Is the friend relationship meaningful to you for all 600+ of your friends?

Or has Facebook maybe now made friends a commodity and taken away the close meaningful relationships?

]]> http://theeclecticmind.com/facebook-changes-the-face-of-email/feed/ 0 To Tweet or Not to Tweet, That is the Question http://theeclecticmind.com/to-tweet-or-not-to-tweet-that-is-the-question/ http://theeclecticmind.com/to-tweet-or-not-to-tweet-that-is-the-question/#comments Fri, 13 Aug 2010 16:31:25 +0000 jordan http://theeclecticmind.com/?p=515 Post image for To Tweet or Not to Tweet, That is the Question

Maybe I should have been a bit more technical and a little less Shakespearean with my title. The question is never whether you do or do not tweet at all, but rather how much do you Tweet, and is there a best day or time to send out your content? And what can we learn from where we have been?

I remember back in my early email marketing days where we would have binders upon binders of research we paid a college education worth on purchasing. These binders from Jupiter Media Metrix (anyone remember them?) to Gartner telling us the best time to send an email, the best day to send the email, how often to send the email, and various other details that have been stuffed in my brain. So as we find ourselves well into the midst of this social media revolution, there seems to be many similarities between email marketing and social media marketing strategies. Hence my question about when to tweet.

In my daily reading I have seen a few articles that speak to Friday at 4pm being the ultimate sweet spot to share your Twitter brilliance. But I live on the west coast, and I know that I want to appeal to the whole country and sometimes span the globe, so does this mean 4pm my time? When I type “best time to tweet” into Google, I get: About 21,100,000 results (0.32 seconds). Oh that’s all? Alright then, clearly some peps have some opinions!

Maybe we need to take a step back and think about what goals we are looking to achieve with our  Twitter strategy. Are we looking to increase our followers more than anything? Maybe we want to be added to a certain number of lists? As with all new mediums, and clearly with social media, testing, testing, and more testing is the best way to find each of our own sweet spots. I think first and foremost what matters is the quality and the authenticity of the content. It won’t matter if you are tweeting every ten seconds if what you are saying is not worth the 140 characters you just spent.

Here is my rule of thumb, I tweet if the content is something that I feel is share-worthy. Anything else I scrap. Maybe this is too harsh and perhaps I need to be a bit more lenient on my content. I do not have a certain time of day, or a certain amount of tweets I feel I need to send. But maybe I am wrong, and maybe my strategy could use some adjusting. So I am opening up the question to you, when do you tweet? What do you tweet? Why do you tweet? How do you chose what you tweet? And please tweet me about it!

]]> http://theeclecticmind.com/to-tweet-or-not-to-tweet-that-is-the-question/feed/ 0 Social Media ROI http://theeclecticmind.com/social-media-roi/ http://theeclecticmind.com/social-media-roi/#comments Mon, 09 Aug 2010 18:52:28 +0000 jordan http://theeclecticmind.com/?p=298

Social media is making a huge impact across our country, across our world. Now more than ever people are able to reach out, to share, to engage with friends and business beyond what has ever been possible before. Lost friends are found, strangers become new friends. If you are a business the question is not whether or not you participate in social media, but rather how you participate.

One of the biggest challenges a business faces with social media is finding a way to give the suits upstairs a bottom line to justify the time expenditure. We see tools popping up left and right with measurement capabilities, time will tell as these flush out the winners and the losers from the pack. But in the mean time, we need to find a way to measure our social media ROI, don’t we?

Or maybe want we need to do, is to recognize the powerful cross-integration capabilities of social media into almost all aspects of our life. Maybe the question isn’t at all how we measure social media, but instead that we start by getting involved. It is no longer a question of whether as a business you need to be integrated with social media, it is more a question of how you are going to integrate. Before, the brands ran the industries, now the customers run the industries, all of them. So can you really afford to not play a part?

Listen to your customers, for they are your true calling. For the first time in media history, now you can actually hear them.

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