From the category archives:

Brand Development

Social Media ROI

August 9, 2010

Social media is making a huge impact across our country, across our world. Now more than ever people are able to reach out, to share, to engage with friends and business beyond what has ever been possible before. Lost friends are found, strangers become new friends. If you are a business the question is not [...]

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Delivering Happiness Presentation

June 10, 2010
Thumbnail image for Delivering Happiness Presentation

Those of you that read my blog or my twitter stream are probably well aware of my somewhat addiction, okay, perhaps totally legal obsession, with the Zappos way of doing business. I have always been boggled why more companies do not listen to their customers. Maybe it started for me in kindergarten when my teacher [...]

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Starbucks finds success through engaging fans on Facebook

May 20, 2010

Starbucks started with one coffee shop in Seattle and created a coffee revolution. But this brand powerhouse did not get to where it is today without some struggles along the way. Just a few years back Starbucks was scrambling to make sense of how their coffee lost in taste tests over McDonald’s coffee. Than in [...]

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The Facebook Effect

May 13, 2010

Facebook has been taking a lot of heat recently for its new privacy issues. Twitter is consistently blowing up with protests and questions about the impact of these privacy issues and the outcome of the choices Facebook has made. Today an article came out on Mashable about a group of Students at NYU that have [...]

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The Impact of Social Media

May 8, 2010

There is a lot that can be said about social media, it’s the hottest topic for everyone from high school kids to Fortune 500 business’. But what is it’s impact? Here is a great video from Mashable showing the impact of social media. Are you surprised? Where do you think it will go next?

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Moo Printing is a showcase for a successful brand

April 13, 2010

Maybe I should start with the sheer fascination I have always had with office products. Growing up I loved the time of the year when we went shopping for schools supplies, the fresh pads of paper, the modern styled pens, everything new and ready for my mind to create. When I was a junior in [...]

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Google Local Search

March 23, 2010

If you are local business looking to increase your business, local search is a key part of your marketing strategy. Part of brand marketing is making sure that your brand is reaching your target audience. In general when people are looking for a service they tend to start with what they know, and what they [...]

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New SkyView Projects Website

February 16, 2010

I am very happy to announce the new SkyView Projects website. Offering exceptional brand development and social media specialization, SkyView Projects is focused on giving fresh ideas with direct results. Marketing your brand efficiently is key to the success of any business, whether you are making widgets, introducing a new product line, promoting a travel [...]

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Patagonia

January 30, 2010

It was the summer of 1992, and my family needed paddle jackets for our upcoming annual white water rafting trip. Growing up in Santa Barbara, California, outdoor gear is second nature, and the Ventura-based Patagonia is a staple for good quality. Through a friend of a friend we got a hit on a Patagonia sale [...]

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